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KPOP

2026 KPOP Agency Audition Guide + What HYBE, JYP, SM Want + Secret Keywords

by andxo 2026. 1. 5.
The Big 4 Identity of KPOP
The Big 4 Identity of KPOP (AI Generated)

 

Have you ever wondered, "Why did I pass the first round for JYP but fail instantly at SM?" 🤔

The answer is simple: Every agency is looking for a completely different human being. Sending the exact same audition video to every company is a rookie mistake.

In this post, I will decode the 2026 Audition Keywords for the "Big 4" (plus rising agencies). Knowing this will double your chances of acceptance.

The "Big 4" Personality Check 🏢

Based on the debut trends from late 2025, here are the core values each agency is prioritizing right now.

  • 🏢 HYBE (Performance & Perfection)
    Keyword: "Stage Readiness"
    HYBE labels (Big Hit, Pledis, Source) love perfection. They look for clean dance lines, powerful energy, and synchronization. Don't show "potential"—show them you are ready to perform at an award show tomorrow.
    📺 Watch: https://www.youtube.com/watch?v=QmSJFMmgqwE
  • 🏢 JYP (Personality & Fundamentals)
    Keyword: "Healthy & Natural"
    J.Y. Park still emphasizes character. They want trainees who look healthy, honest, and have solid basics. Do not use heavy makeup or filters. Show your raw, smiling self.
    📺 Watch: https://www.youtube.com/watch?v=xgzJ2RD17e8
  • 🏢 SM (Concept & Visuals)
    Keyword: "Neo-Visuals & Vocal Tone"
    SM is the "Concept Master." They look for unique visuals that fit their specific universe (KWANGYA/Cosmos) and vocalists with a distinct, beautiful tone. If you are pretty/handsome or have a golden voice, try here.
    📺 Watch: https://www.youtube.com/shorts/4zihj44eq5U
  • 🏢 YG (Swag & Individuality)
    Keyword: "Artistry & Confidence"
    Can you write your own rap? Do you have a unique fashion style? YG doesn't want "cookie-cutter" idols. They want artists with "Swag" and confidence that screams "I am the best."
    📺 Watch: https://www.youtube.com/watch?v=StkqHqE05G4
  • ✨ ADOR / OOAK (The Trendsetters)
    Keyword: "Vibe & Branding"
    Following the Min Hee-jin legacy, these labels look for "Taste." It’s less about perfect high notes and more about whether you have a cool, effortless aura.
    📺 Watch: https://www.youtube.com/watch?v=NEGweDvaj7k

Strategy: Tailor Your Application

Tailored Application
Tailored Application (AI Generated)

 

So, how do you apply this?

  • Applying to HYBE? Send a dance cover of a difficult boy group choreography.
  • Applying to JYP? Send a video of you smiling brightly while doing a basic rhythm dance.
  • Applying to YG? Wear a hip outfit and rap your own lyrics.

Customize your content. It shows you understand their company culture.

 

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Where is Your Dream Home? 🏠

Don't just apply everywhere. Focus your energy on the agency that fits your natural style.

In the next post, we will look at "Joint Auditions & Academy Casting: How to Get Seen by 80 Agencies at Once."

Which agency is your #1 Dream Label? Tell me in the comments! 👇