Latin‑Style K‑Pop and HYBE’s New Global Group Strategy

 

Entry into the Latin American Market and HYBE’s 20th Anniversary Plan

Hello, K-POP fans, today presents a fresh and fascinating story.
We’re covering a significant announcement related to the Latin‑style K‑Pop phenomenon.
Centered on the HYBE 2025 initiative, we analyze its aspirations and strategies in the global entertainment landscape.
We explore the advantages and changes that may arise from entering a new market.

HYBE 20th Anniversary	Founded in 2005
Latin America Audition Held	May 2025
BTS Comeback	Second half of 2025

Over the past few years, HYBE has achieved remarkable success in globalizing K‑Pop.
Notably, this Latin‑style K‑Pop audition was held in Mexico City, with selections made for both a band music group and a boy band group.
HYBE intends to evaluate not only musical talent, but also character, personality, and suitability for the global stage.
This approach is rooted in the strategies that gave rise to global artists like BTS and TXT.
Furthermore, marking their 20th anniversary in 2025, HYBE is pursuing a broad global strategy spearheaded by entry into Latin America.
A full-group comeback of BTS is also scheduled for later that year, reinforcing their influence in the entertainment market.
Additionally, HYBE’s multi-label strategy and strengthening of the Weverse platform will play critical roles in building global fandom and group growth.

Key Global Strategic Plans by HYBE

Year	Plan & Goal	Geographic Scope	Main Outcome
2025	Latin America audition and expansion	Mexico & Latin America	Super‑sized global group debut
2026	BTS World Tour	USA, Asia, Europe	Global fandom expansion

Key Points

HYBE begins a full-scale global market push starting in 2025.
Through the Latin America audition, they introduce a new model for boy groups.
A BTS comeback and large-scale world tour are expected to reshape the fan landscape and have economic impact.
The Weverse and multi-label strategy are central to HYBE’s innovation.
The global group selection method, combining character and capability, is known as a key to HYBE’s growth.

More on HYBE LatAm’s new audition projects

 

Q. How is HYBE’s Latin America audition different from traditional K‑Pop auditions?

HYBE’s Latin America audition features several key differences from traditional K‑Pop auditions. They’ve implemented a structured evaluation system that reflects country‑specific cultures and musical characteristics rooted in Latin heritage. In terms of musical style, the audition separates into two categories: Latin band music and boy band, diverging from conventional K‑Pop formats. As a global‑targeted audition, it aims to bridge both local and international markets. The process places significant emphasis on character and group chemistry, which are included among evaluation criteria. HYBE’s Latin America audition features several key differences from traditional K‑Pop auditions. They’ve implemented a structured evaluation system that reflects country‑specific cultures and musical characteristics rooted in Latin heritage. In terms of musical style, the audition separates into two categories: Latin band music and boy band, diverging from conventional K‑Pop formats. As a global‑targeted audition, it aims to bridge both local and international markets. The process places significant emphasis on character and group chemistry, which are included among evaluation criteria.

Details on Pase a la Fama

Details on Santos Bravos

Q. What are the prospects of success for a global Latin group and HYBE’s strategic strengths?

The success potential of a global Latin group is closely tied to HYBE’s strategic strengths. HYBE is expanding its fan ecosystem globally through the Weverse fandom platform. Through embracing diversity and tailored strategies, HYBE highlights the culture and unique characteristics of Latin America. Employing comprehensive promotion and marketing tactics, they target global audiences effectively. Emphasizing the fusion of entertainment and technology, they support digitally-driven, innovative endeavors.

Main Achievements and Prospects of HYBE’s Global Expansion

HYBE’s global expansion strategy is being implemented worldwide, anchored by its entry into Latin America in 2025.
The multi‑label system accommodates diverse musical styles and cultures, enhancing global competitiveness.
The BTS comeback and world tour will serve as key drivers sustaining K‑Pop’s global momentum in upcoming years.
The digital platform Weverse and new technological integrations are expected to accelerate innovation in HYBE’s entertainment business.

HYBE’s new global strategy is a challenge that goes beyond K‑Pop to embrace diverse markets.
The push into the Latin music market exemplifies a blend of multicultural potential and musical innovation central to HYBE’s vision.
Digital content technology tied to global fandom acquisition plays a core role in HYBE’s trajectory.
The BTS world tour and debuting new rookie groups will act as strategic growth engines for the company.
Through diversified label strategy and platform integration, HYBE is laying the groundwork for the future of the global entertainment industry.