Andxo·2026년 6월 23일·2026년 9월 23일 수정2026년 9월 기준 정보
BELIFT LAB is a joint label between HYBE and CJ ENM. Through its I-LAND survival series, it produced ENHYPEN (2020) and ILLIT (2024), and it treats global diversity as a core value.
🌍 2026 status
BELIFT LAB scouts global trainees through HYBE's unified audition portal, bighitaudition.com. Whether a new I-LAND series will be held hasn't been announced, but the regular audition channel remains open year-round.
광고
| Item | Detail |
|---|---|
| Founded | 2019 (HYBE × CJ ENM joint venture) |
| Representative artists | ENHYPEN, ILLIT |
| Specialty | Global diversity, survival-based debut |
| Recruitment | HYBE's unified audition portal |
광고
BELIFT LAB's most distinctive trait is its multinational member lineups. ENHYPEN's members come from seven different countries, and ILLIT similarly foregrounds a global sensibility. In auditions, personality and potential matter more than nationality.
Ni-ki (Japan), Jake (Australia), Sunoo, Jungwon, Jay, Sunghoon, Heeseung (Korean and Korean-diaspora) — seven members from diverse backgrounds, brought together through a survival competition.
Five members selected from a global applicant pool. ILLIT proved BELIFT LAB's global strategy by entering the Billboard 200 with its debut album.
General application
💡 Key tip for BELIFT LAB applicants
I-LAND series judges value camera presence and authenticity above all. What matters most isn't flashy technique but the ability to present yourself naturally in front of a camera — your eyes need to come alive on screen.
Given BELIFT LAB's I-LAND-style evaluation approach:
📺 I-LAND 2 highlights
Behind the scenes of ILLIT's formation and BELIFT LAB's audition system
▶ Watch on YouTubeQ: Can I apply directly to BELIFT LAB? A: BELIFT LAB recruits through HYBE's unified portal. On bighitaudition.com, you can either designate BELIFT LAB as your preferred label or be assigned through a comprehensive evaluation.
Q: When is the next I-LAND series? A: No official announcement has been made. Any I-LAND series schedule will be announced first through HYBE's official channels.
Q: Do I need to speak Korean? A: No. BELIFT LAB has debuted multiple non-Korean-speaking members. Korean fluency is not a requirement at the audition stage.
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광고
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