Andxo·2026년 6월 23일·2026년 9월 23일 수정2026년 9월 기준 정보
KOZ Entertainment is a HYBE label headed by rapper-producer ZICO. Rather than the typical idol system, it specializes in scouting hip-hop and R&B artists with self-producing ability.
🎙️ KOZ's philosophy
KOZ is looking for "artists who can create on their own." Applicants who bring songwriting, composing, or producing ability — not just performance skill — stand out in particular, since ZICO himself is both a rapper and a producer.
광고
| Item | Detail |
|---|---|
| Founded | 2019 |
| CEO | ZICO |
| Parent company | HYBE (acquired 2021) |
| Main genres | Hip-hop, R&B, urban pop |
| Representative artists | ZICO, DVWN |
광고
KOZ has the most independent creative direction among HYBE's labels. It tends to develop artists as soloists or small units rather than through idol-style group debuts.
Other HYBE labels prioritize polished performance, but KOZ places higher value on raw creativity. An applicant with a distinct, unfinished style can outshine one with only refined technique.
Basic requirements
Skills that stand out
| Label | Genre direction | Group style |
|---|---|---|
| BIGHIT MUSIC | Boy-group pop | Large groups (BTS, TXT) |
| PLEDIS | Self-producing pop | Large groups (SEVENTEEN) |
| BELIFT LAB | Global pop | Survival-based (ENHYPEN, ILLIT) |
| KOZ | Hip-hop/R&B | Solo/small units |
| SOURCE MUSIC | Girl-group pop | Girl groups (Le Sserafim) |
A special guide for hip-hop/R&B track applicants:
📺 Behind ZICO / KOZ
ZICO's production process and KOZ's creative philosophy as a label
▶ Watch on YouTubeQ: Does KOZ also hold group auditions? A: KOZ has operated primarily around soloists so far. A group debut isn't ruled out, but the label's current direction leans toward developing individual artists.
Q: Can I apply without hip-hop scene experience? A: Yes. That said, applicants who genuinely connect with KOZ's creative philosophy and have real interest in the genre have an advantage. Having your own style matters more than imitating others.
Q: Is non-Korean rap accepted? A: Since this is a HYBE global audition, multilingual applicants are reviewed too. You can submit videos rapping in English, Japanese, or your own native language.
광고
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광고
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